NFT & ICO Calendar

    Wall Street Giants Enter the Crypto Arena: Challenging Binance, Coinbase, and Crypto-Native Exchanges

    In a notable shift within the financial industry, renowned Wall Street firms, including Standard Chartered, Nomura, and Charles Schwab, are making significant moves to establish their presence in the cryptocurrency space.

    These traditional financial powerhouses are leveraging their reputation, expertise in the finance industry, and regulatory approval to build or fund new crypto exchange and custody platforms.

    The aim is to attract crypto business and tap into the growing interest among fund managers, even in the aftermath of the market downturn and several high-profile crypto scandals.

    Preference for Established Players

    The recent FTX bankruptcy and Terra ecosystem implosion, among other incidents, have shed light on the risks associated with investing through largely unregulated exchanges.

    Traditional financial firms believe that asset managers prefer dealing with established players in the industry, rather than crypto-native exchanges like Binance.

    These legacy firms offer a level of trust and regulatory compliance that is highly valued by institutional investors.

    According to Gautam Chhugani, Senior Analyst of Global Digital Assets at Bernstein, traditional institutional investors have a strong preference for counterparties that have a long-standing presence and have been regulated in the traditional sense.

    This sentiment aligns with a survey conducted by EY-Parthenon, where 50% of asset managers stated that they would consider switching from a crypto-native group to a traditional-backed company if the same services were offered.

    Moreover, an overwhelming 90% of respondents expressed trust in traditional financial groups to act as custodians for their crypto assets.

    Building Transparency and Trust

    The collapse of crypto firms and the exposure of alleged malpractices have undermined the trust of crypto investors.

    To capitalize on this shift in sentiment, traditional financial firms are relying on their expertise in the finance industry, established reputations, and reduced regulatory scrutiny to attract clients.

    These legacy-backed crypto platforms are set to directly compete with established players like Coinbase and Binance, who also cater to institutional clients.

    One key strategy adopted by traditional firms is to focus on building more transparent platforms.

    This involves separating exchanges from asset custody to avoid conflicts of interest and mitigate risk.

    Notable examples include BNY Mellon and Fidelity, which already operate separate crypto custody divisions.

    Additionally, the Nasdaq is awaiting regulatory approval to launch its own service.

    Jez Mohideen, CEO of Laser Digital, a crypto trading and VC firm owned by Nomura, highlighted that certain crypto exchanges are not providing optimal execution or best prices.

    The involvement of traditional firms in the crypto space is expected to bring about more transparency and convergence in pricing, benefiting investors and the overall market.

    Wall Street
    Wall Street

    Future Outlook

    The entry of Wall Street giants into the cryptocurrency arena marks a significant milestone in the ongoing convergence of traditional finance and digital assets.

    As these legacy firms continue to establish their presence in the crypto space, competition with crypto-native exchanges is likely to intensify.

    The transparent operations, regulatory compliance, and trusted custodial services offered by traditional financial groups have the potential to attract a broader range of institutional investors and further fuel the adoption of cryptocurrencies.

    Looking ahead, the involvement of established financial institutions in the crypto market is expected to bring greater stability, regulatory oversight, and investor protection.

    This convergence of traditional finance and digital assets presents an opportunity for collaboration and innovation, ultimately driving the maturation and mainstream acceptance of cryptocurrencies.


    The entry of Wall Street firms, including Standard Chartered, Nomura, and Charles Schwab, into the crypto space reflects the growing interest and recognition of digital assets within the traditional financial industry.

    By leveraging their reputation, industry expertise, and regulatory approval, these traditional financial giants are positioning themselves to compete with crypto-native exchanges such as Binance and Coinbase.

    The allure of established players lies in their ability to offer a trusted and regulated environment for asset managers to engage in cryptocurrency trading and custody.

    The involvement of Wall Street firms in the crypto market also signals a shift towards greater transparency and risk mitigation.

    By separating exchanges from asset custody, traditional financial institutions are actively addressing conflicts of interest and reducing the potential for malpractices.

    This approach is in stark contrast to some crypto exchanges that have faced scrutiny for their lack of transparency and questionable trading practices.

    Furthermore, the entry of legacy firms into the crypto space brings a wealth of experience in regulatory compliance and risk management.

    This expertise will be instrumental in navigating the evolving regulatory landscape surrounding cryptocurrencies.

    It is worth noting that regulatory approval plays a vital role in the success of these traditional-backed platforms, as it provides an additional layer of trust and assurance for institutional investors.

    The convergence of traditional finance and digital assets also holds promise for the broader adoption of cryptocurrencies.

    As Wall Street firms enter the space, they are likely to bring with them a wider range of financial products and services tailored to meet the needs of institutional investors.

    This expanded offering may include crypto-based investment vehicles, derivatives, and structured products, paving the way for increased participation from traditional market participants.

    Moreover, the involvement of established financial institutions is expected to attract more institutional capital into the crypto market.

    As asset managers seek exposure to digital assets, they are likely to favor platforms backed by trusted names in the financial industry.

    This influx of institutional capital has the potential to contribute to the growth and maturation of the overall crypto market, as it brings liquidity, stability, and increased market depth.

    In conclusion, the entry of Wall Street firms, such as Standard Chartered, Nomura, and Charles Schwab, into the crypto space marks a significant development in the intersection of traditional finance and digital assets.

    These legacy institutions are leveraging their reputation, financial expertise, and regulatory approval to challenge crypto-native exchanges and offer a more transparent and trusted environment for institutional investors.

    The involvement of established players brings greater regulatory compliance, risk mitigation, and a wider range of financial products and services tailored to meet the needs of asset managers.

    As the crypto market continues to evolve, the collaboration between traditional finance and digital assets is expected to drive the mainstream adoption and maturation of cryptocurrencies.

    Richard Selon
    Richard Selon
    As an editor, Richard possesses a rare talent for distilling complex concepts into accessible and engaging content. He possesses an innate ability to take technical jargon and transform it into digestible articles that captivate both crypto enthusiasts and novices alike.

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