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    Heart + Craft

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    NFT Collection Description:

    In the ever-evolving landscape of digital art, a decade ago, the journey of exploration began for Erick ‘Snowfro’ Calderon, the visionary founder and CEO of Art Blocks. With a penchant for pushing artistic boundaries, Calderon embarked on a venture that merged the worlds of 3D printing and artistic expression. His canvas? Cubes. His vision? An assembled heart that would find its home in the most unexpected public places.

    Fast forward to today, and Calderon’s artistic odyssey has reached an exciting new chapter. This time, he joins creative forces with Jordan Lyall, the brain behind the innovative NFT platform, Prohibition. Together, they present the world with a remarkable NFT series, aptly named ‘Heart + Craft’.

    At the core of this collection lies a pixelated heart, an emblematic symbol crafted from an array of 3D-generated cubes, each distinguished by its own unique complexity and hue. This heart doesn’t merely grace the digital realm at the time of minting; it comes into being through the ingenuity of a blockchain algorithm, a brainchild born of the creative minds of Calderon and Lyall.

    Priced at 0.01 ETH and minted on the Arbitrum network, each NFT in the ‘Heart + Craft’ series isn’t just a visual artifact; it’s a gateway to tangible artistry. Accompanying every NFT is a set of do-it-yourself instructions, empowering holders to bring the digital masterpiece to life in the physical world. This series isn’t a mere collection of pixels; it’s a conduit bridging the realms of virtual and tangible creativity.

    The creative journey from NFT to physical artwork unfolds step by step. The process involves the intricate art of 3D printing, the vibrancy of painting, and the precision of assembly. Through these artistic stages, the once-digital heart metamorphoses into a tangible symbol of creative expression.

    But Calderon and Lyall have even grander plans. In a move that underscores their commitment to community engagement, they will offer enthusiasts the opportunity to purchase a comprehensive kit. This kit, a treasure trove of 3D-printed cubes and essential materials, lays the foundation for individuals to personally construct their heart-inspired artwork. For those seeking a touch of exclusivity, a collector’s edition, crafted meticulously by the hands of skilled artisans and signed by Snowfro himself, will be available.

    A defining feature of the ‘Heart + Craft’ collection lies in its unique minting approach, the ‘inclusive edition’. Distinguished from the traditional open edition, this concept is marked by its lack of a predefined minting timeframe, while retaining the right to conclude it at a later point. The ‘inclusive edition’ is characterized by its high supply and accessible price point. This approach is a deliberate strategy to counteract the phenomenon of FOMO (Fear of Missing Out), inviting all those with a passion for art to partake in this creative journey.

    The much-anticipated drop of the ‘Heart + Craft’ collection is set to take place on the Prohibition NFT art platform on August 24th. As the date approaches, enthusiasts and art aficionados are encouraged to mark their calendars and be part of an exclusive artistic endeavor that redefines the boundaries of creativity.

    In the world of NFTs, ‘Heart + Craft’ isn’t just a collection; it’s a testament to the unison of imagination and innovation. It’s a beacon guiding us to explore the uncharted terrain where pixels and physicality intertwine. So, whether you’re a seasoned collector or a curious creative spirit, August 24th promises an opportunity to embark on a journey where the heart finds its digital pulse and its tangible form—a journey where art transcends boundaries and echoes the heartbeat of human ingenuity.

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